Escape the Ordinary

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Hey, I'm Dani!

When I discovered copywriting I was hooked. It allowed me to write for a living, and work with other inspiring leaders while living out my own entrepreneurial dream. 

Beyond spreading your message and securing you that ROI, our working relationship is always on my mind. 

I’ve always been a bit of a goal-hustler… Aiming bigger, carving my own path, and revealing some pretty lofty ambitions.  …But there’s something special about the end of the year.  Because in the midst of all the new projections, launch plans, to-be released-products, and new lineup of stretch goals… There’s that window of time to […]

The 4 Whoopsies You Should Know About Scaling

After just finishing up with a client’s business retreat in San Diego – I’m returning home excited about my clients’ business, my personal business and most importantly YOUR business.  Let me tell you, I’m not sure if I’ve ever been more INSPIRED by a group of women.  Flying in from all over North America, the […]

8 Powerful Angles to Solve Mediocrity

(Improve your Copywriting Game!) Are your great ideas not translating to paper? …How about writing sales emails that nobody even opens? Well, would ya look at that – I’ve put together this resource of books to help you anti-up your copywriting game. Because after all, copy is never going out of style – it’s a […]

Smart People Read Books

(When, “however long it needs to be,” is NOT a helpful answer!) When I asked this question once, they came back with: “A sales page should be like a woman’s skirt. Long enough to cover the essentials but short enough to keep people interested.” Okayyyy but that doesn’t actually help me. … It’s also a […]

How Long Should Your Sales Page Be?

For your next online course Writing a sales page is your most significant opportunity to show your audience why your course is so valuable and life-changing. Great copy is power. It connects you to your audience + gets the cash flow flowin’. So, congrats to you – for being right here, right now. Friendly disclaimer […]

How to Write a Long Form Sales Page…. That Converts!

Even when you don’t think you can write Did you know that you are ALWAYS SELLING in business? Yep, e’ry day, all day – all we do is sell, sell, sell. Often, we don’t even realize it. There’s the obvious: services and products. But it’s more than that. We’re constantly selling people on our ideas, […]

3 Surefire Secrets Behind Persuasive Writing