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Quick example story on perceived value: Scenario 1: You purchase your favorite bag of chips as you’re out on a walk. You take the chips, walk over to the park bench, lick your lips, and with both hands, you pop open the bag. Sure, the nice salt & vinegar or cheesy Dorito scent is released, […]

I’ve never really chatted openly about financials, but I know this is something that *many* entrepreneurs appreciate. So in an effort to be open and helpful – here I go… Where my May 2020 income came from: A $13K contract for a clients’ upcoming A-Z launch campaign solidified the bulk of my income. This project […]

Ready for a  Golden Tip on course creation? Here it is –  Don’t build your course until you have paying customers.  One of the biggest mistakes I see is entrepreneurs spending so much time creating a course, without having any validation that it’s a winner yet. The key is validating your offer first, so you […]

A prospective client came to me after her course launch was a big ol’ flopper.  And after brainstorming what may have gone wrong, she asked if I could quickly change the name of her webinar to make it sound “more enticing.” Short answer: No.  Long answer: Read on. There are lots of reasons her course […]

Are you sitting down to write sales copy and feeling all…. ‘Ick’ about it?  It’s a common roadblock that many business owners come to me with. “It feels weird to talk about myself,” or “it comes off too salesy.” Or maybe it’s all the slimy ‘bro marketing’ out there that has you turned off. You […]

“How do I make what I’m saying sound exciting?” “I know my course will change lives… but when I write about it, it sounds pretty vanilla.” “So many ideas, but I can’t connect it from my head to the keyboard!” Ahh the wrath of writing copy for yourself.  And the biggest aspect of it (I’m […]

I’ve always been a bit of a goal-hustler… Aiming bigger, carving my own path, and revealing some pretty lofty ambitions.  …But there’s something special about the end of the year.  Because in the midst of all the new projections, launch plans, to-be released-products, and new lineup of stretch goals… There’s that window of time to […]

After just finishing up with a client’s business retreat in San Diego – I’m returning home excited about my clients’ business, my personal business and most importantly YOUR business.  Let me tell you, I’m not sure if I’ve ever been more INSPIRED by a group of women.  Flying in from all over North America, the […]

(Improve your Copywriting Game!) Are your great ideas not translating to paper? …How about writing sales emails that nobody even opens? Well, would ya look at that – I’ve put together this resource of books to help you anti-up your copywriting game. Because after all, copy is never going out of style – it’s a […]

(When, “however long it needs to be,” is NOT a helpful answer!) When I asked this question once, they came back with: “A sales page should be like a woman’s skirt. Long enough to cover the essentials but short enough to keep people interested.” Okayyyy but that doesn’t actually help me. … It’s also a […]