How to Shift from Low-paying Clients to High-paying Clients
Finding your first clients vs continually finding high-ticket clients definitely requires a different approach…
*you, chosing the best clients around*
The secret?
Ultimately, gaining more high-quality clients is a lot about how you position yourself online.
Let me share an important perspective with you:
When you’re a beginner copywriter, it’s more about searching for clients
Read: “You Find Them”
But as you grow, it’s more about planting your flag online, so the right people are finding you…
Read: “They Find You”
And therefore, the ultimate question becomes…HOW can you position yourself online, so the high-deserving, high-ticket clients are continually seeking you out?
Let’s jump into the 4 areas of your business that you can up-level, to start attracting those higher-paying clients like a Binford 5,000 magnet…
- Evergreen Content
Having evergreen content that shows your expertise and creates consistent value for your readers is invaluable.
Basically, evergreen content is an ongoing attraction marketing system that can include things such as blog posts, Youtube videos, podcasts, static trainings, and email marketing.
Speaking of email marketing…creating an email list and growing it as you scale is a must. It’s the ideal way to connect with potential clients, build those relationships, share wins, and sell to people who genuinely need your help.
2. Developing your process
Developing your processes is going to make you much more attractive to those higher-income clients.
I mean, why wouldn’t you want to look like the expert who knows exactly what they’re doing, and who does it in a seamless way that gets results?
You wouldn’t!
There are three ways I’d recommend developing your processes.
- Niching down. You can either niche by deliverable (ie. launch copy, case studies, or websites), or niche by industry (ie. wellness, online marketing, real estate)… either path is a fantastic way to flex your expert muscles, and build your authority in that area!
- Add more value to your projects. Can you add more value to the project by putting on your consultant hat rather than having an “ordertaker” mentality? This could inlcude looking to optimize your clients offer, improving their launch process, suggesting new messaging, adding on voice guides – or any other additions that bring more to the table than they originally expected.
- Talk about it everywhere. It’s one thing to develop your process, and it’s a whole different ball game for people to know about it! So don’t be afraid to talk about it everywhere – share it on socials, email your list about it, create case studies around it, and let it be known anywhere your prospects might be watching.
This will help potential clients see that you really know your stuff and can detail exactly how you can help them. For example, I use my BRAG process which helps highlights my exact method for a successful project with each and every client.
3. Messaging and visibility
In the online world, being visible is everything, but you have to do it with purpose and in a way that reflects your brand and your values.
One of the best ways to get your message across is by making sure you’re super focused on your content marketing topics, especially in those evergreen pieces we talked about earlier!
Make sure you are only speaking to the audience you want to attract (which in this instance, are those higher-income clients). Speak about the problems that more advanced clients would have, and make your content relatable to them.
Once you’ve got your messaging down, there are a few ways I like to make sure my business is visible.
Getting on podcasts and summits are a brilliant way to showcase your authority. They enable you to talk to more people in a genuine way, expand your network, gain trust, and promote yourself in a humble and respectful way.
My secret way to grow visibility? Connecting with other copywriters! (trust me, they are the furthest thing from your competition!). Having a strong network of fellow copywriters around you means that you have a referral group to always bounce leads off of, ask questions to, and promote services in complementary niches as you.
4. Celebrating your clients
If you want to start attracting that next level of client, you need to start celebrating your existing ones.
Now, I don’t mean literally going out there and throwing them a party (although I’m sure they’d appreciate it).
I mean celebrate the results that you’ve helped them get. Use their testimonials to demonstrate how amazing you are to work with and how skilled you are. Simply doing this will help you attract more high-ticket people because they’ll have proof that what you do, works! Turn those testimonials into case studies, and post that content E-V-E-R-Y-W-H-E-R-E.
Bonus tip!
Once you’ve landed your first few higher-paying clients, you can lean on them to help you find more clients. Tell those clients how much you’ve loved working with them and how you want to be able to work with more just like them. Then ask if they can recommend anyone they know who might benefit from your services. This is what I do and it can really help build up a list of potential high-paying clients!
So give it time, and start thinking about how you can implement these one-by-one, so you can set yourself up to better attract those high-paying clients. Because I promise you, they exist.
Looking for a headstart?
Snag the Copy Chaperone – my personal guide that took me from $0-100K in my first year as a copywriter!
Dani
