About

Let me help you uncover the words.

Saying what you want to say can redefine your business.

Hey everyone!

Strengths Finders says I’m an ‘Achiever’

So what can this super competitive athlete-turned-copywriter do for YOU?

it's dani

Enneagram says I’m a 3

And my family says I’m much too competitive for family game night... 

I write words that inspire action and make you money. 

In fact, let’s say we just met up to talk shop over that (recently wagered) cold, craft beer. We grab our seats, order, chatchat about the cute decor, and then you let loose… what’s going on? 

  • Is the course you poured your heart and soul into not getting enough traction?   
  • Is the program that you believe in more than anything not converting enough people? 
  • Is the business you courageously created not living up to its financial expectations?
  • Is the thought of allll the moving pieces to a launch got you overwhelmed, anxious, and itchy all over?

Across the table I’d nod, and tell you that you’re not alone. In fact, most of my clients and members have one or more of those worries racing through their mind and keeping them up at night.  

I’d also tell you that you need the copy, strategy, and messaging that gives your offers the WOW factor to breathe online life into your service & program… so you can stay focused on impacting your market.

HINT: I don’t lose well. So I swear on my last cold beer that your launch success is my #1 goal

First things first, let's pretend we’re not chatting face-to-screen... 

…AND THAT’S WHERE I COME IN.

(Except for the itchiness - that’s simply got Benadryl written all over it)

P R E V I O U S 

n e x t

I’m a Launch Copywriter, Strategist, and Copy Mentor which means a few things… 

fact # 1

Your business growth and ROI are my #1 priority. 

FACT # 2

 I help you find the gaps in your copy, marketing, and strategy for every moving part in your business to help you get the best opportunity for higher conversions and online growth

FACT # 3

Copy that connects is copy that converts. ← And I’m *all* about making those connections.

Essentially, I’m a corporate boycotter turned Online CEO with a knack for delivering top-notch customer experiences and copy that moves people to take action.

When we work together, I treat your business as if it were my own. I invest the skill, strategy, research, time, and my full heart - all into your mission because true success isn't achieved alone.

MEET DANI

The truth is, I’ve always been obsessed with writing. 

In fact, I remember when I was about 9 years old, I would sit at the kitchen table and write down (word for word) the conversations that my family was having around me... 

I know, super weird. (Plus, who knew I was doing the work of a transcriptionist by third grade?!) 

Well... I think it was the right path for me.

That’s because, today

… Emails that consistently hit over 50% open rates
… Sales pages that drive over 30% conversions 
… And clients that sleep better knowing their launches are in good hands (their words, not mine) 

I’ve written launch copy that has generated over a million dollars in revenue for my clients.

And I can do the same for you, too. 

So if we’re gonna make some launch magic together, here’s a little more info so you can feel me out…

I have a serious soft spot for seniors. If I see a super senior out and about - I just want to scoop 'em up for a talk over tea, hear their crazy stories, and try to understand the amazing things they’ve seen in their lifetime. The Grandpa from UP! is no exception to this. 

I used to live in Vienna, Austria, while playing professional women's hockey… and only got lost on a train once, ending up in Germany. Fine, twice.

While I’m a people person and a fan of the outdoors, I’m also a huge homebody. Sometimes it’s just too much work to leave the house. Yes *real* bra, I’m looking at you. 

Feel like we’d get along?

Jump to programs here!

My favorite tech software

Nobody forwarned me about all the tech needed to run an online business. And the more you grow, the more upgrades you’re forced to purchase.

So to help you stay as lean as possible, allow me to pass along my recommendations to help give you direction on my most trusted and go-to platforms!

Dubsado provides me with beautiful proposals and client portals for my 1:1 Clients. It also packs a punch with questionnaires, time tracking, scheduling, CRM, and client workflows. 

(Oh, this ol’ thing?)
Showit has beautiful templates or from-scratch abilities for your perfect website. My favorite part - the quick customer service (which comes in handy more than you think!)

Website

Dubsado

Showit

Proposals, Scheduling Software, CLIENT CRM:

This is my all-in-one software that runs 95% of my business! I’ve been able to cancel my Active Campaign, Podia, and Clickfunnels accounts, while downsizing my Zapier account. I even gained text messaging capabilities, affiliate marketing software, and CRM capabilities with them. Hands down my fav all-in-one software.

FG Funnels

Email Service Provider, Membership Software, Funnel Builder:

I use ThriveCart for some of my product checkout pages + affiliate software. And if you’re not ready for something as robust as FG Funnels, Thrivecart has a fantastic course hosting platform. To boot - it’s only a one-time payment!

CHECKOUT SOFTWARE, AFFILIATE SOFTWARE, AND COURSE PLATFORM: 

ThriveCart

Note: I only recommend software that I use and love. 
If you happen to use it, too, my small business may gain a small referral incentive. Thank you!

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