Escape the Ordinary

Welcome to the blog

Get 20 "out-of-the-box" launch strategies from top marketing experts including Jasmine Star, Melyssa Griffin, and Tyler McCall. 


Hey Hey - I'm Dani!

I write conversion copy to help online entrepreneurs and service-providers have non-average launches. Awee yeah! 

I'm on a mission to help grow your business through money-making words that speak and feel like YOU.

Have a looksie around the blog!  

In today’s busy and crowded market – the best place to have intimate conversations with your audience is through email. It’s true – sometimes I’m sharing things to my email list that I haven’t even mentioned to people IRL. And not in a #TMI way, but in a, I’m just a vulnerable business owner sharing […]

How to write a personality-filled email that your people wanna read

Are you sitting down to write sales copy and feeling all…. ‘Ick’ about it?  It’s a common roadblock that many business owners come to me with. “It feels weird to talk about myself,” or “it comes off too salesy.” Or maybe it’s all the slimy ‘bro marketing’ out there that has you turned off. You […]

The Softer Side of Bragging: How to Write Sales Emails You Feel Good About

Write Sales emails you feel good about | Dani Paige Copywriter

“How do I make what I’m saying sound exciting?” “I know my course will change lives… but when I write about it, it sounds pretty vanilla.” “So many ideas, but I can’t connect it from my head to the keyboard!” Ahh the wrath of writing copy for yourself.  And the biggest aspect of it (I’m […]

How to Write Entertaining Copy and Get Your Emails Read

How to Write Entertaining Copy-Read emails | Dani Paige Copywriter