Are you sitting down to write sales copy and feeling all…. ‘Ick’ about it?
It’s a common roadblock that many business owners come to me with. “It feels weird to talk about myself,” or “it comes off too salesy.”
Or maybe it’s all the slimy ‘bro marketing’ out there that has you turned off. You know the ads – “Find out how I made a multi-million dollar business in 21 days from the beaches of Honolulu, while still getting 12+ hours of sleep a night!” HA. No wonder these reckless claims give everyone else a bad rap.
Below are my insights on writing words you can feel good about: always keeping both compelling and integrity top of mind.
It’s simple: if ‘selling’ makes you feel sleazy, then you’re doing it wrong!
Instead, I believe selling should feel like a genuine conversation to understand if you can help your reader solve their problems. When you shift your mindset to view sales as an honest conversation, it opens the door for much more trust, engagement, and brand loyalty from your reader.
So how do you do it?
Here are a few shifts that can help:
Voila! I hope you’re able to look at authentic selling for what it is: connecting people who have a problem with the right solution that will help. The goal of your words is to genuinely impact their life!
When you can make these five shifts in how you view, create, and deliver your sales copy – it will immediately feel lighter and more natural for you to sell.
>>> GRAB THE SALES EMAIL TEMPLATES and incorporate these tips into your next sales email. 🙌
Remember, your audience NEEDS what you’re creating.
Don’t be afraid to let them see it.