“How do I make what I’m saying sound exciting?”
“I know my course will change lives… but when I write about it, it sounds pretty vanilla.”
“So many ideas, but I can’t connect it from my head to the keyboard!”
Ahh the wrath of writing copy for yourself.
And the biggest aspect of it (I’m sure you’ve noticed) is that WORDS ARE EVERYWHERE.
As an online entrepreneur, the one thing you do eryyyday is write.
Even if you don’t like to write – you write.
Here’s a snapshot of some of the copy you may need in any given day:
I wasn’t kidding – writing copy is EVERYWHERE.
And with all this copy you put out there – if what you’re writing is boring…
Well, that’s not only a giant waste of your time -and sanity-, but it’s also not bolstering up your Stripe account.
So it’s kinda a big deal that your words are Breaking-Bad-ENTERTAINING, so that what you write not only gets read in its entirety, but that it also compels people to take action. (AKA opt-in, upgrade, become an affiliate, and return for more)
So let’s hop to it, shall we?!
Here are 14 ways to make the copy for your course or membership a heckuva lot more entertaining:
1. ADD INTERJECTIONS.
Whoohoo! Using interjections add an element of realism to your copy because….you guessed it… that’s the same way we’d speak to someone if we’re chatting in-person – they give a more life-like feel to your copy. Sprinkle these powerful additions (yeppers!) in between sentences to express sudden feelings or happy outbursts. Nailed it.
2. INCLUDE RHETORICAL QUESTIONS.
Questions are such a great way to draw your readers in and keep them engaged throughout your page. Now, note that I titled this ‘rhetorical questions.’ Meaning, don’t be asking them in-depth Q’s about the new camera feature on the iPhone 11. We’re talkin’ obvious yes or no questions that allow them to nod in approval and keep the flow of your page. Things like, “Dontcha hate that 5pm rush hour traffic?”.
Another simple hack is to draw your readers in with questions by adding the word ‘right’ at the end of a sentence.
This sounds a bit more conversational, right?
Homecooked meals are the best, right?
I think you get the point here, right?
3. LINK IN POP CULTURE.
What are the hottest shows that everyone is talking about? How about weird fads? The latest hollywood break-up? Maybe try kicking it 90’s style and dropping a line from Friends or Saved By The Bell!
By drawing pop culture into your writing, you immediately crank up your entertainment factor and can connect with more people who are also interested in the topic. Go ahead and share your opinion – it’s okay if it goes over a few heads or if others don’t agree (kinda like how I’m one of the few who couldn’t get into Game of Thrones…don’t judge!) Regardless, it creates conversations and gets your readers invested in your words.
4. SHOW DON’T TELL.
You’ve heard it before, explain the benefits, not features! There’s more to it than just that though. One-dimensional phrases give a touch of the zzzzz’s. Think of how you can bring what you’re saying to life – give it a theme, a name, a smell, a taste, an adventure, an outfit, a hero’s song. For example…
More quick wins to add the entertainment-factor to into your copy:
Once you have the first draft of your email, continue to add more personality by sprinkling in any of the styles below. Allow yourself to be creative – let *your* personality shine through, and don’t be afraid to push the [George-Costanza-wedding-invite] envelope. (I like to call this personality-driven copy!)
5. CHANGE THE SPELLING
Let is reflect how a verbal conversation would sound
6. CREATE A ‘SCENE IN YOUR EMAIL
Instead of just jumping into ‘selling’ mode, plop in a plot and bring your writing to 3-dimensional life.
Ex. Are you eating Chipotle on a friend’s balcony? Is your reader at an outdoor pool party?
7. EMOJIS 💪👊👑
Ah, the OG language of the digital world. When used in a concise manner, these little fellas can increase open-rates and reading time on your page upwards of 60%
8. FONT FORMATTING
Long block paragraphs are a great way to lose your reader… Instead, break up your paragraphs and use different fonts and formatting to keep the eyes intrigued
Ex. bold, italics, colors, upper case vs lower case
If you’re not using these in your copy yet, are you even using email marketing?!
The more finite details you know about your reader, the easier it is to inject slices of humor into your copy.
Tip: Don’t say ‘LOL’ afterward. It negates any potential humor.
Saying, “Aachoo!” instead of, ‘she sneezed’ is much more vivid, dontcha think?
Ex. feel free to drop in words like BAM, Sizzle, and Whack into your copy.
12. PERSONAL IMAGES FROM YOUR PHONE
The more you can connect with your reader on a human level, the better!
Cuz who doesn’t love seeing my mountain obsession?
13. SIGNATURE LOOK/ PHRASE (what can you become known for?)
Ex. As a copywriter, I pull from the idea that my copy is “Never Average. Only Awesome”. (As you may already know, my biggest fear in life is being average.. bleh!)
Ex. Make up new branded words. Be different. Talk weird. Show your faults (in our stars)
Entertaining sales copy will help you show up fully in your emails, and will directly impact your connections (and conversions).
Above all – know that your business thrives off your customers’ experiences. By connecting to your readers with entertaining copy, you create brag-worthy experiences and loyal fans fo-eva!
Which new entertaining ways will you scoop up to use in your copy? Let me know in the comments!