Escape the Ordinary

Welcome to the blog

Get 20 "out-of-the-box" launch strategies from top marketing experts including Jasmine Star, Melyssa Griffin, and Tyler McCall. 


Hey Hey - I'm Dani!

I write conversion copy to help online entrepreneurs and service-providers have non-average launches. Awee yeah! 

I'm on a mission to help grow your business through money-making words that speak and feel like YOU.

Have a looksie around the blog!  

One super intimidating thing for me when just starting out was understanding all the tech I needed. So. Many. Things… right, Dani? Because while there is a really low barrier of entry to start an online business, once you get traction, you *need* to begin making investments to better operate your business. Let’s face it, […]

Steal My Tech Stack (Software Reviews!)

After auditing 50+ sales pages, here’s what I found…. I kinda have a thing for sales pages. Being able to be that missing set of (conversion) eyes has been helpful to so many entrepreneurs – give or take 50! – over the last year. It’s amazing some of the flood gates have opened after they […]

5 Tips to Audit and Optimize Your Sales Pages for Conversions

Quick example story on perceived value: Scenario 1: You purchase your favorite bag of chips as you’re out on a walk. You take the chips, walk over to the park bench, lick your lips, and with both hands, you pop open the bag. Sure, the nice salt & vinegar or cheesy Dorito scent is released, […]

How To Increase Your Perceived Value

How To Increase Your Perceived Value

I’ve never really chatted openly about financials, but I know this is something that *many* entrepreneurs appreciate. So in an effort to be open and helpful – here I go… Where my May 2020 income came from: A $13K contract for a clients’ upcoming A-Z launch campaign solidified the bulk of my income. This project […]

7 Stark Learnings From My First $20K Month

Ready for a  Golden Tip on course creation? Here it is –  Don’t build your course until you have paying customers.  One of the biggest mistakes I see is entrepreneurs spending so much time creating a course, without having any validation that it’s a winner yet. The key is validating your offer first, so you […]

How to be 100% certain your course will be a hit

How to be 100% certain your course will be a hit | Dani Paige Copywriter

A prospective client came to me after her course launch was a big ol’ flopper.  And after brainstorming what may have gone wrong, she asked if I could quickly change the name of her webinar to make it sound “more enticing.” Short answer: No.  Long answer: Read on. There are lots of reasons her course […]

5 Reasons Your Course Flopped

5-reasons-your-course-flopped | Dani Paige Copywriter

I’ve always been a bit of a goal-hustler… Aiming bigger, carving my own path, and revealing some pretty lofty ambitions.  …But there’s something special about the end of the year.  Because in the midst of all the new projections, launch plans, to-be released-products, and new lineup of stretch goals… There’s that window of time to […]

The 4 Whoopsies You Should Know About Scaling

The-4-Whoopsies-You-Need-To-Know-About-Scaling | Dani Paige Copywriter

After just finishing up with a client’s business retreat in San Diego – I’m returning home excited about my clients’ business, my personal business and most importantly YOUR business.  Let me tell you, I’m not sure if I’ve ever been more INSPIRED by a group of women.  Flying in from all over North America, the […]

8 Powerful Angles to Solve Mediocrity

8-Powerful-Ways-Solve-Mediocrity | Dani Paige Copywiter 2

(Improve your Copywriting Game!) Are your great ideas not translating to paper? …Or maybe your emails need a little pick-me-up? Well, would ya look at that – I’ve put together this resource of books to help you anti-up your copy game. Because after all, copy is never going out of style – it’s a NECESSITY […]

Smart People Read Books

Smart-read-books-Improve-Copywriting | Dani Paige Copywriter