I’ve never really chatted openly about financials, but I know this is something that *many* entrepreneurs appreciate. So in an effort to be open and helpful – here I go…
Where my May 2020 income came from:
- A $13K contract for a clients’ upcoming A-Z launch campaign solidified the bulk of my income. This project includes all the strategy and every copy asset needed: 5-day challenge, landing pages, sales page, pre-launch emails, video sales letter, cart-open emails, follow up emails, etc.
- I released my first digital product, The Email Closer (a $37 offer). It made $2.5K in about five days, but then I took my foot off the gas due to the more important conversations happening online. I plan to switch focus back to it, and start running ads in the next week or two.
- One other sales page and launch sequence project (1:1 work)
- Minor affiliate income. I plan to keep the number of things I promote limited, making more space for trust and loyalty in my promotions.
- The month of May felt like the high and lows of some mega mood-swingin’ man. It was like “Sweet! That was a great month! Oh right, let’s just put 30% away for taxes.. and then pay out all my contractors… and expenses… Ah crap, it’s pretty much gone.”
- It’s helped me realize that I have a swarm of “next step” options. My goal is definitely figuring out how I can serve more people, with less wait time for them, and provide the maximum impact.
- Many people go the course route to scale, but I’m not 100% sure if that’s my angle.
- I’ve been contemplating building out an agency.
- Creating a membership is also on my (far back) radar.
- I’ll need more help because I don’t plan to keep up the long hours I’ve been working. My ‘wifey’ duties have been slacking (thank Gouda for Hello Fresh and a patient partner). Unfortunately, without nailing down my #2 point, I don’t really know where I need the help from…
- I believe money is a good thing because the more I’ve made, the more I’ve been able to donate. It’s something I started implementing when I went 100% freelance last year – donating a portion of every sales page to a charity of my clients’ choice. This has only improved since having a bigger month.
- Getting more visible has been a direct correlation to my success. I started to get out of my shell online, and it has done wonders. Most evidently, I’ve said ‘YES’ to things that I didn’t feel ready for. Podcast episodes, speaker trainings, and collaborations are most notable.
- Deflecting my success is something I often do. Even when I was starting this email, I wanted to preface it with, “sure, I had a good month of May, but that probably means June will be crap!”
- I currently feel like I’ve gone back to University for the summer, minus the early morning drinking, of course... I’ve joined a capstone course where I will get certified in funnel strategy. Of course, this hasn’t contributed to any income for May (more likely contributing to the “now it’s gone” part), but I know it will pay off in the future when I can offer even more in-depth funnel strategy when I write launch campaigns for my clients.
I’m feeling rather naked getting this vulnerable, so I hope these raw insights have been valuable to you.
Or maybe I should just go put pants back on…?
Anything stand out in this list for you? I’d love for you to leave a comment and let me know!
Hey Dani! Thanks so much for posting this; it’s really helping me think about my own learnings as I pivot copy niches and learn about the great big world of launch copy.
I’ve been a writer all my life and a medical copywriter for awhile. But I really really love the online education space and am just starting my journey to become a launch copywriter 🙂
It’s difficult to learn the back end of the launch copy world when you’re always seeing the front-end of everything. I really love your transparency + vulnerability here. 💕💕
Hey Kristin, thank you for the lovely words – I’m so glad this blog was helpful!
Congrats on your success so far – I have no doubt that you will keep it rolling as a Launch Copywriter now, too.
Thanks so much for posting this. I’m new(ish) to writing launch copy and I’m loving it so far! But it’s been surprisingly hard to figure out the behind-the-scenes stuff! I’m always looking at everyone’s front end but trying to figure out the back-end, yanno?
This was super helpful. Thanks again for being transparent, vulnerable, and hella entertaining =)
*Thought I posted this comment a few days ago but looks like it never went through. (Sorry if this is a duplicate).
It’s so true… I found so often that people only chatted about their huge launch success, but rarely spoke about the truth behind the numbers that got them there. I’m glad this pulled back the curtains for you a little bit. Grateful you are here, Kristin!
Well I definitely liked reading it. This tip offered by you is very practical for correct planning. Cori Evan Mapes
I enjoyed reading this. You appear to know a lot about this. Thanks for writing this. I really like your article. Rhodie Gery Viccora
These are in fact fantastic ideas in regarding blogging. You have touched some fastidious points here. Leland Pincas Karleen
You made some good points there. I did a search on the topic and found most people will consent with your blog. Hallie Jourdain Peg
Some really nice and utilitarian info on this site, likewise I think the design and style has great features. Adriana Hamlen Charisse
Good day! I simply want to give you a big thumbs up for your great info you have right here on this post. I am returning to your blog for more soon. Vally Shepperd Dolley
Hi there Everyone, Thanks for the for the helpful write-up I anticipate reading your internet internet site. I???Ãª?Ã¨ll return shortly to look for new articles. Several thanks