“So, what type of copy do you write?” or, “what are your offerings?”
Or any variation of these questions is amongst the most dreaded questions for any new(ish) copywriter.
And while today we’re not going to get into the whole niching down conversation, I do want to talk about why adding sales pages to your offerings is going to be key to growing your revenue in your copywriting business.
Because no one wants to be working 24/7 just to bring in enough to keep your virtual doors open.
So let’s dive into why sales pages are such an important offer for copywriters to have in their arsenal.
1. You can charge a pretty penny for them
Here’s the thing – the closer you are in the funnel to where the sale happens, the higher the perceived value. And being as the name is right in the title – a sales page is about as close as you can get.
You’re able to charge much higher for them than the average copywriting project.
Content writing, such as blogs, are priced lower because they are further from the sale. While they may be value-driven and a nice read – they don’t motivate readers to purchase any products.
Sales pages on the other hand, their goal is to convert readers into buyers. It holds the last words your reader consumes before making a decision to purchase or not.
Ultimately, they have a higher perceived value because they’re directly tied to the $$$.
2. Clients see an immediate ROI on their investment (which makes selling them easier)
Right now, given the economic climate, businesses are more cautious than ever with their purchases and business expenses. It’s up to you, the contractor, to prove your worth and the value you bring to them… and frankly put – sales pages make that task easy.
While success with other copy deliverables (like blogs and website) are hard to measure… the ROI for sales pages are clear and immediate: they make your clients cash-money.
And then there’s all the secondary benefits like saving time (so they can focus on other aspects of the launch), increasing visibility (filling up their programs because the copy is so ah-mazing), or launching with less stress (because having to write this stuff themselves is daunting).
Ultimately, with sales pages, clients can see an immediate ROI, and one that’s written well is not something that smart business owners are willing to part with, even when trying to trim expenses.
3. Higher-paying projects mean you can take on less work (while making a heck of a lot more money)
Let’s get this one out there – there is no limit to what you can charge for a sales page. I’ve taken trainings from people charging $10K up to $50K for them. (True story!). The point is if you can prove the value, there are people willing to pay.
Now, if we compare this to other services like VA work, social media tasks, or other written content – these, unfortunately, often have more of an unwritten income ceiling. And that’s not to say those tasks are any easier.. far from it!
But I’ve truly yet to see social media experts charging 5-figure monthly prices… where on the other hand, it would be considered an average price in the launch copy space
So what does all of this awesomeness mean for you?
…It means not having to jam your calendar with countless copy projects to reach your income goals.
…It means not having to hustle for client after client.
…It means the ability to take on fewer projects and more white space (and for many, this may be the driving force behind why you got into running your own freelance business in the first place.)
4. This unique skillset makes you irreplaceable
When business owners are in a pinch, short on time, or don’t have a ton of cash flow, they will begin to take on projects themselves, instead of hiring it out. And let’s face it – writing things like blogs, weekly newsletters, and social posts – it’s something that anyone can do. (They may not want to, but if they have to – they can do it)
But that changes when it comes to sales pages. It’s not something everyone can tackle. In fact, it’s something that many people can not tackle effectively.
That’s because there is a *science* to writing persuasive, non-sleazy sales pages that truly convert. And when you can master this skill set, then you will stand out in the market as the holder of an extremely sought-after talent.
5. Every single online course business is in need of a sales page. Often, then need many of them.
Anyone who has a successful online business will need a sales page to sell their offers. While someone may be able to get away with a simple services page for their 1:1 offers… it’s not sustainable when they scale. Insert the need of a sales page to sell every online program, group coaching program, digital offer… you name it.
The course-based business industry was a 190-billion-dollar market PRE-covid… and we all know what happened with online businesses in the post-world. I can’t preach it enough – sales pages (well-written and highly-effective ones!) are in high demand.
6. This knowledge opens the doors to many other high-paying services.
The talent of sales page copy is a bit like the trunk of a big oak tree – you can use that foundation to branch off into many other money-making services if you’d like.
For example, you could cozy up with full launch packages (pre-launch emails, sales emails, webinar scripts, etc). You could also offer sales page optimizations, consulting services, coaching programs, strategy sessions… whatever lights you up!
Are you excited about the possibilities for your copywriting business with the power of sales pages?
In this free training, I outline the three core things you need on lockdown to write + sell four-figure sales pages. Click below to watch it on-demand!