Escape the Ordinary

Welcome to the blog

Get 20 "out-of-the-box" launch strategies from top marketing experts including Jasmine Star, Melyssa Griffin, and Tyler McCall. 


Hey Hey - I'm Dani!

I write conversion copy to help online entrepreneurs and service-providers have non-average launches. Awee yeah! 

I'm on a mission to help grow your business through money-making words that speak and feel like YOU.

Have a looksie around the blog!  

Ready for a  Golden Tip on course creation? Here it is –  Don’t build your course until you have paying customers.  One of the biggest mistakes I see is entrepreneurs spending so much time creating a course, without having any validation that it’s a winner yet. The key is validating your offer first, so you […]

How to be 100% certain your course will be a hit

How to be 100% certain your course will be a hit | Dani Paige Copywriter

A prospective client came to me after her course launch was a big ol’ flopper.  And after brainstorming what may have gone wrong, she asked if I could quickly change the name of her webinar to make it sound “more enticing.” Short answer: No.  Long answer: Read on. There are lots of reasons her course […]

5 Reasons Your Course Flopped

5-reasons-your-course-flopped | Dani Paige Copywriter

Are you sitting down to write sales copy and feeling all…. ‘Ick’ about it?  It’s a common roadblock that many business owners come to me with. “It feels weird to talk about myself,” or “it comes off too salesy.” Or maybe it’s all the slimy ‘bro marketing’ out there that has you turned off. You […]

The Softer Side of Bragging: How to Write Sales Emails You Feel Good About

Write Sales emails you feel good about | Dani Paige Copywriter

“How do I make what I’m saying sound exciting?” “I know my course will change lives… but when I write about it, it sounds pretty vanilla.” “So many ideas, but I can’t connect it from my head to the keyboard!” Ahh the wrath of writing copy for yourself.  And the biggest aspect of it (I’m […]

How to Write Entertaining Copy and Get Your Emails Read

How to Write Entertaining Copy-Read emails | Dani Paige Copywriter

I’ve always been a bit of a goal-hustler… Aiming bigger, carving my own path, and revealing some pretty lofty ambitions.  …But there’s something special about the end of the year.  Because in the midst of all the new projections, launch plans, to-be released-products, and new lineup of stretch goals… There’s that window of time to […]

The 4 Whoopsies You Should Know About Scaling

The-4-Whoopsies-You-Need-To-Know-About-Scaling | Dani Paige Copywriter

After just finishing up with a client’s business retreat in San Diego – I’m returning home excited about my clients’ business, my personal business and most importantly YOUR business.  Let me tell you, I’m not sure if I’ve ever been more INSPIRED by a group of women.  Flying in from all over North America, the […]

8 Powerful Angles to Solve Mediocrity

8-Powerful-Ways-Solve-Mediocrity | Dani Paige Copywiter 2

(Improve your Copywriting Game!) Are your great ideas not translating to paper? …Or maybe your emails need a little pick-me-up? Well, would ya look at that – I’ve put together this resource of books to help you anti-up your copy game. Because after all, copy is never going out of style – it’s a NECESSITY […]

Smart People Read Books

Smart-read-books-Improve-Copywriting | Dani Paige Copywriter

(When, “however long it needs to be,” is NOT a helpful answer!) When I asked this question once, they came back with: “A sales page should be like a woman’s skirt. Long enough to cover the essentials but short enough to keep people interested.” Okayyyy but that doesn’t actually help me. … It’s also a […]

How Long Should Your Sales Page Be?

How-long-sales-page-be-not-helpful | Dani Paige Copywriter

Even when you don’t think you can write Did you know that you are ALWAYS SELLING in business? Yep, e’ry day, all day – all we do is sell, sell, sell. Often, we don’t even realize it. There’s the obvious: services and products. But it’s more than that. We’re constantly selling people on our ideas, […]

3 Surefire Secrets Behind Persuasive Writing

How To Increase Your Perceived Value