All things copy, marketing and launchING

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REad More

After auditing 50+ sales pages, here’s what I found…. I kinda have a thing for sales pages. Being able to be that missing set of (conversion) eyes has been helpful to so many entrepreneurs – give or take 50! – over the last year. It’s amazing some of the flood gates have opened after they […]

Business

5 Tips to Audit and Optimize Your Sales Pages for Conversions

Quick example story on perceived value: Scenario 1: You purchase your favorite bag of chips as you’re out on a walk. You take the chips, walk over to the park bench, lick your lips, and with both hands, you pop open the bag. Sure, the nice salt & vinegar or cheesy Dorito scent is released, […]

Business

How To Increase Your Perceived Value

REad More

I’ve never really chatted openly about financials, but I know this is something that *many* entrepreneurs appreciate. So in an effort to be open and helpful – here I go… Where my May 2020 income came from: Biggest Takeaways: I’m feeling rather naked getting this vulnerable, so I hope these raw insights have been valuable […]

Business

7 Stark Learnings From My First $20K Month

Ready for a  Golden Tip on course creation? Here it is –  Don’t build your course until you have paying customers.  One of the biggest mistakes I see is entrepreneurs spending so much time creating a course, without having any validation that it’s a winner yet. The key is validating your offer first, so you […]

Business

How to be 100% certain your course will be a hit

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A prospective client came to me after her course launch was a big ol’ flopper.  And after brainstorming what may have gone wrong, she asked if I could quickly change the name of her webinar to make it sound “more enticing.” Short answer: No.  Long answer: Read on. There are lots of reasons her course […]

Business

5 Reasons Your Course Flopped

Are you sitting down to write sales copy and feeling all…. ‘Ick’ about it?  It’s a common roadblock that many business owners come to me with. “It feels weird to talk about myself,” or “it comes off too salesy.” Or maybe it’s all the slimy ‘bro marketing’ out there that has you turned off. You […]

Email Marketing

The Softer Side of Bragging: How to Write Sales Emails You Feel Good About

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You’ve heard it before – people love to buy, but they hate to be sold to.  It’s true, think about it – Amazon was one of the most visited sites in the world in 2019. They even churned more visits than Google and Instagram. That tells me – YES, people love to buy things.  And […]

Email Marketing

3 Copy Hacks to Boost Your Conversions in Emails and Sales Pages…Even if You’re Not a Copywriter

“How do I make what I’m saying sound exciting?” “I know my course will change lives… but when I write about it, it sounds pretty vanilla.” “So many ideas, but I can’t connect it from my head to the keyboard!” Ahh the wrath of writing copy for yourself.  And the biggest aspect of it (I’m […]

Email Marketing

How to Write Entertaining Copy and Get Your Emails Read

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I’ve always been a bit of a goal-hustler… Aiming bigger, carving my own path, and revealing some pretty lofty ambitions.  …But there’s something special about the end of the year.  Because in the midst of all the new projections, launch plans, to-be released-products, and new lineup of stretch goals… There’s that window of time to […]

Business

The 4 Whoopsies You Should Know About Scaling

After just finishing up with a client’s business retreat in San Diego – I’m returning home excited about my clients’ business, my personal business and most importantly YOUR business.  Let me tell you, I’m not sure if I’ve ever been more INSPIRED by a group of women.  Flying in from all over North America, the […]

Business

8 Powerful Angles to Solve Mediocrity