Escape the Ordinary

Welcome to the blog

Get 20 "out-of-the-box" launch strategies from top marketing experts including Jasmine Star, Melyssa Griffin, and Tyler McCall. 


Hey Hey - I'm Dani!

I write conversion copy to help online entrepreneurs and service-providers have non-average launches. Awee yeah! 

I'm on a mission to help grow your business through money-making words that speak and feel like YOU.

Have a looksie around the blog!  

I’ve always been a bit of a goal-hustler… Aiming bigger, carving my own path, and revealing some pretty lofty ambitions.  …But there’s something special about the end of the year.  Because in the midst of all the new projections, launch plans, to-be released-products, and new lineup of stretch goals… There’s that window of time to […]

The 4 Whoopsies You Should Know About Scaling

The-4-Whoopsies-You-Need-To-Know-About-Scaling | Dani Paige Copywriter

After just finishing up with a client’s business retreat in San Diego – I’m returning home excited about my clients’ business, my personal business and most importantly YOUR business.  Let me tell you, I’m not sure if I’ve ever been more INSPIRED by a group of women.  Flying in from all over North America, the […]

8 Powerful Angles to Solve Mediocrity

8-Powerful-Ways-Solve-Mediocrity | Dani Paige Copywiter 2

(Improve your Copywriting Game!) Are your great ideas not translating to paper? …Or maybe your emails need a little pick-me-up? Well, would ya look at that – I’ve put together this resource of books to help you anti-up your copy game. Because after all, copy is never going out of style – it’s a NECESSITY […]

Smart People Read Books

Smart-read-books-Improve-Copywriting | Dani Paige Copywriter

(When, “however long it needs to be,” is NOT a helpful answer!) When I asked this question once, they came back with: “A sales page should be like a woman’s skirt. Long enough to cover the essentials but short enough to keep people interested.” Okayyyy but that doesn’t actually help me. … It’s also a […]

How Long Should Your Sales Page Be?

How-long-sales-page-be-not-helpful | Dani Paige Copywriter

Even when you don’t think you can write Did you know that you are ALWAYS SELLING in business? Yep, e’ry day, all day – all we do is sell, sell, sell. Often, we don’t even realize it. There’s the obvious: services and products. But it’s more than that. We’re constantly selling people on our ideas, […]

3 Surefire Secrets Behind Persuasive Writing

How To Increase Your Perceived Value