All things copy, marketing and launchING

In today’s busy and crowded market – the best place to have intimate conversations with your audience is through email. It’s true – sometimes I’m sharing things to my email list that I haven’t even mentioned to people IRL. And not in a #TMI way, but in a, I’m just a vulnerable business owner sharing […]

After auditing 50+ sales pages, here’s what I found…. I kinda have a thing for sales pages. Being able to be that missing set of (conversion) eyes has been helpful to so many entrepreneurs – give or take 50! – over the last year. It’s amazing some of the flood gates have opened after they […]

Quick example story on perceived value: Scenario 1: You purchase your favorite bag of chips as you’re out on a walk. You take the chips, walk over to the park bench, lick your lips, and with both hands, you pop open the bag. Sure, the nice salt & vinegar or cheesy Dorito scent is released, […]

I’ve never really chatted openly about financials, but I know this is something that *many* entrepreneurs appreciate. So in an effort to be open and helpful – here I go… Where my May 2020 income came from: Biggest Takeaways: I’m feeling rather naked getting this vulnerable, so I hope these raw insights have been valuable […]

Ready for a  Golden Tip on course creation? Here it is –  Don’t build your course until you have paying customers.  One of the biggest mistakes I see is entrepreneurs spending so much time creating a course, without having any validation that it’s a winner yet. The key is validating your offer first, so you […]

A prospective client came to me after her course launch was a big ol’ flopper.  And after brainstorming what may have gone wrong, she asked if I could quickly change the name of her webinar to make it sound “more enticing.” Short answer: No.  Long answer: Read on. There are lots of reasons her course […]

Are you sitting down to write sales copy and feeling all…. ‘Ick’ about it?  It’s a common roadblock that many business owners come to me with. “It feels weird to talk about myself,” or “it comes off too salesy.” Or maybe it’s all the slimy ‘bro marketing’ out there that has you turned off. You […]

You’ve heard it before – people love to buy, but they hate to be sold to.  It’s true, think about it – Amazon was one of the most visited sites in the world in 2019. They even churned more visits than Google and Instagram. That tells me – YES, people love to buy things.  And […]

“How do I make what I’m saying sound exciting?” “I know my course will change lives… but when I write about it, it sounds pretty vanilla.” “So many ideas, but I can’t connect it from my head to the keyboard!” Ahh the wrath of writing copy for yourself.  And the biggest aspect of it (I’m […]

I’ve always been a bit of a goal-hustler… Aiming bigger, carving my own path, and revealing some pretty lofty ambitions.  …But there’s something special about the end of the year.  Because in the midst of all the new projections, launch plans, to-be released-products, and new lineup of stretch goals… There’s that window of time to […]