All things copy, marketing and launchING

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REad More

I’ve never really chatted openly about financials, but I know this is something that *many* entrepreneurs appreciate. So in an effort to be open and helpful – here I go… Where my May 2020 income came from: Biggest Takeaways: I’m feeling rather naked getting this vulnerable, so I hope these raw insights have been valuable […]

Business

7 Stark Learnings From My First $20K Month

Ready for a  Golden Tip on course creation? Here it is –  Don’t build your course until you have paying customers.  One of the biggest mistakes I see is entrepreneurs spending so much time creating a course, without having any validation that it’s a winner yet. The key is validating your offer first, so you […]

Business

How to be 100% certain your course will be a hit

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A prospective client came to me after her course launch was a big ol’ flopper.  And after brainstorming what may have gone wrong, she asked if I could quickly change the name of her webinar to make it sound “more enticing.” Short answer: No.  Long answer: Read on. There are lots of reasons her course […]

Business

5 Reasons Your Course Flopped

Are you sitting down to write sales copy and feeling all…. ‘Ick’ about it?  It’s a common roadblock that many business owners come to me with. “It feels weird to talk about myself,” or “it comes off too salesy.” Or maybe it’s all the slimy ‘bro marketing’ out there that has you turned off. You […]

Email Marketing

The Softer Side of Bragging: How to Write Sales Emails You Feel Good About

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You’ve heard it before – people love to buy, but they hate to be sold to.  It’s true, think about it – Amazon was one of the most visited sites in the world in 2019. They even churned more visits than Google and Instagram. That tells me – YES, people love to buy things.  And […]

Email Marketing

3 Copy Hacks to Boost Your Conversions in Emails and Sales Pages…Even if You’re Not a Copywriter

“How do I make what I’m saying sound exciting?” “I know my course will change lives… but when I write about it, it sounds pretty vanilla.” “So many ideas, but I can’t connect it from my head to the keyboard!” Ahh the wrath of writing copy for yourself.  And the biggest aspect of it (I’m […]

Email Marketing

How to Write Entertaining Copy and Get Your Emails Read

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I’ve always been a bit of a goal-hustler… Aiming bigger, carving my own path, and revealing some pretty lofty ambitions.  …But there’s something special about the end of the year.  Because in the midst of all the new projections, launch plans, to-be released-products, and new lineup of stretch goals… There’s that window of time to […]

Business

The 4 Whoopsies You Should Know About Scaling

After just finishing up with a client’s business retreat in San Diego – I’m returning home excited about my clients’ business, my personal business and most importantly YOUR business.  Let me tell you, I’m not sure if I’ve ever been more INSPIRED by a group of women.  Flying in from all over North America, the […]

Business

8 Powerful Angles to Solve Mediocrity

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(Improve your Copywriting Game!) Are your great ideas not translating to paper? …Or maybe your emails need a little pick-me-up? Well, would ya look at that – I’ve put together this resource of books to help you anti-up your copy game. Because after all, copy is never going out of style – it’s a NECESSITY […]

Business

Smart People Read Books

(When, “however long it needs to be,” is NOT a helpful answer!) When I asked this question once, they came back with: “A sales page should be like a woman’s skirt. Long enough to cover the essentials but short enough to keep people interested.” Okayyyy but that doesn’t actually help me. … It’s also a […]

Sales Copy

How Long Should Your Sales Page Be?