All things copy, marketing and launchING

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(When, “however long it needs to be,” is NOT a helpful answer!) When I asked this question once, they came back with: “A sales page should be like a woman’s skirt. Long enough to cover the essentials but short enough to keep people interested.” Okayyyy but that doesn’t actually help me. … It’s also a […]

Sales Copy

How Long Should Your Sales Page Be?

For your next online course Writing a sales page is your most significant opportunity to show your audience why your course is so valuable and life-changing. Great copy is power. It connects you to your audience + gets the cash flow flowin’. So, congrats to you – for being right here, right now. Friendly disclaimer […]

Sales Copy

How to Write a Long Form Sales Page…. That Converts!

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Even when you don’t think you can write Did you know that you are ALWAYS SELLING in business? Yep, e’ry day, all day – all we do is sell, sell, sell. Often, we don’t even realize it. There’s the obvious: services and products. But it’s more than that. We’re constantly selling people on our ideas, […]

Sales Copy

3 Surefire Secrets Behind Persuasive Writing