Are your great ideas not translating to paper?
…How about writing sales emails that nobody even opens?
Well, would ya look at that – I’ve put together this resource of books to help you anti-up your copywriting game. Because after all, copy is never going out of style – it’s a NECESSITY to selling online.
From the nitty-gritty copy techniques to modern-day marketing, grab the resources below to sharpen your copy chops and sell more of your awesomeness…
Once you begin writing for the conversion, much more strategy comes into play. And being successful at it means a whole schwack of other things, too – such as being a business owner, having reliable processes, delivering consistent content, and giving your clients a “WOW” customer experience. Many of these concepts boil down to understanding the actions and behaviors of people, and being able to market yourself like a boss – two critical categories that I’ve provided my top books on below.
Smart people read books! Congrats on taking the steps to up-level your copywriting career.
Yes, some nights are a struggle choosing Ogilvy over Shameless…but seeing client do a happy dance after we test their copy, inspires me to keep improving, learning and reading. So enjoy this list of my favorite books that have helped with my conversion copy… Have any more that’s helped you? Send em over!
Out-of-the-box thinking will help EVERY writer! So remember to take breaks from the scienc-y, theoretical, and business books every once in a while, and treat your mind to a good ol’ fashioned murder mystery or thriller novel! Books like this will continually improve the way you write compelling stories and move the needle forward in your copywriting career. My favorite authors in these genres are Harlan Coben and Janet Evanovich. Enjoy!