Writing a sales page is your most significant opportunity to show your audience why your course is so valuable and life-changing. Great copy is power.
It connects you to your audience + gets the cash flow flowin’.
Friendly disclaimer about sales pages: People don’t care about your product. They just don’t! All they care about is if you can solve their problem.
Here’s what I mean:
Nobody goes to the tire shop because they want to buy new all-season tires.
What they really want is to keep their family safe this winter.
Case in point: Focus on the result. Remove the spotlight from you and place it on the pain points and desires of your ideal client. This is your opportunity to highlight the benefits that your course will provide them.
I’m going ahead and ASSUMING you’ve already completed your in-depth research. You understand every pain point, fear, frustration, and desire of your reader. You know exactly what inspires them and feeds their soul. Bottom line – you know your reader like Mexico knows Patron.
Don’t take the research part lightly. When writing a sales page, I perform heavy market research including competitor analysis, data mining, + interviews with past & current clients. Ultimately, I am giving you a plug and play format, but if you haven’t done enough research, your new fancy all-season wheels will still give you a flat tire.
Ok – let’s jump in!
There you are, friend! Use this step-by-step sales page swipe copy for your very next course launch. Upon reviewing your page, make sure it aligns with your vision, mission, and WHY you created your course in the first place. Being true to yourself is the most rewarding way to make money.
Consider this your gentle, loving reminder to commit.
Commit to yourself.
To your business.
To the people you’re here on this earth to serve.
You CAN write this sales page!
Shoot me an email at email@example.com for any additional support, review, or strategy along the way.